How we collect, use, and protect your information.
Last Updated: June 8, 2026
This Privacy Policy (or "Policy") explains how Lifeguard Network ("Lifeguard Network," "Company," "we," or "us") collects, uses, stores, and protects your information whenever you use the Lifeguard Network Services, as the Lifeguard Network Services are described in our Terms of Service. By using the Lifeguard Network Services, you consent to the data practices prescribed in this Policy. We may periodically post changes to this Policy on this page by revising the date at the top of this Policy, and it is your responsibility to review this Privacy Policy, and we encourage you to visit this page often.
Lifeguard Network is a brand operated by Blaney Group LLC.
We collect information you provide to us, including but not limited to when you register for an account, complete a transaction, link an external account to the Services, sign up to receive our email updates, fill out a form, or when you communicate with us. The types of information we may collect include your name, phone number, email address, username, password, government-issued identification numbers and/or copies of government-issued identification cards, services or products requested, and any other information you choose to provide.
When you use our Services, we automatically collect information about you as follows:
Transaction Information: We collect information in connection with each transaction you engage in via the Services, including transaction time, amount of transaction, counterparties to each transaction (if any), and other transaction details.
Log Information: We collect standard server logs in connection with your use of our Services, including the type of browser you use, access times, pages viewed, IP address, and the web page you visited before navigating to, or after navigation away from, the Lifeguard Network Site.
Device Information: We collect information about the computer or mobile device you use to access our Services, including the hardware model, operating system and version, unique device identifiers, and mobile network information.
Location Information: With your permission, we collect precise location from your mobile device in connection with your use of our mobile app. We may also derive your approximate location from your IP address.
Information Collected by Tracking Technologies: We may use various technologies to collect information in connection with your use of our Services. The technologies we use include the following:
We collect information from other companies and associate that with the information we collect about you. For example, in connection with your creation of an account, we may collect information about you from identity verification services, including your prior addresses and names. Also, if you use your credentials from a third-party social media service to log into your Lifeguard Network Services account, we may collect information from that service, such as your name and other account information, in accordance with the authorization procedures determined by that service.
Lifeguard Network takes reasonable measures designed to protect the information we collect from loss, theft, misuse, and unauthorized access, disclosure, alteration, and destruction. In particular, we implement reasonable security practices and procedures designed to protect the confidentiality and security of this information in accordance with, and prohibit disclosure other than as permitted by, this privacy policy. We also use reasonable measures designed to limit access to the information we collect about you to employees that have a business reason to know such information.
Lifeguard Network is based in the United States and the information we collect is governed by U.S. law. By accessing or using our Services or otherwise providing information to us, you consent to the processing and transfer of information in and to the U.S. and other countries, where you may not have the same rights as you do under local law. Where this is the case, we will take appropriate measures to protect information about you in accordance with this Privacy Policy.
We may use your information to:
We may also disclose any information we collect about current and former customers with non-affiliated third parties as follows:
For our text messaging programs, we do not share your mobile phone number, SMS opt-in status, consent records, or messaging preferences with third parties or affiliates for their own marketing or promotional purposes. We may share this information only with service providers that help us deliver text messages, administer consent and preference management, maintain records, support security and compliance, or provide similar services on our behalf, and those service providers may use the information only to provide those services to us.
The Services may offer social sharing features and other integrated tools (such as the Facebook "Like" button), which let you share actions you take on our Services with other media, and vice versa. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features. By associating an account managed by a third party with your Lifeguard Network account and authorizing Lifeguard Network to have access to this information, you agree that Lifeguard Network may collect, store, and use this information in accordance with this Privacy Policy.
We may allow others to provide analytics services and serve advertisements on our behalf. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of the Services and other websites and online services, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by Lifeguard Network and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites or online services, and better understand your online activity. You may be able to opt out of having third parties use your web browsing information for behavioral advertising purposes, by visiting www.aboutads.info/choices. You may also be able to opt out of having third parties use information collected through apps for behavioral advertising purposes by visiting your mobile device operating system settings.
You may access and update your account profile information by logging into your account via our Services. When you close your account, we may retain certain information as required by law or for our legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.
You may opt out of receiving promotional communications from Lifeguard Network by following the instructions in those messages. Please note that if you opt out, we may still send you transactional or relationship messages, such as those about your account or our ongoing business relations.
If you initially consent to the collection of precise location information by Lifeguard Network via our mobile app, you should be able to subsequently stop this collection through your device operating system settings or by removing our mobile app from your device. You understand and agree that disabling location information may limit the Lifeguard Network Services available to you.
Most web browsers are set to accept cookies and local storage by default. If you prefer, you can usually choose to set your browser to remove browser cookies or clear local storage. Please note that if you choose to remove or reject these technologies, this could affect the availability and functionality of our Services.
With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You should be able to stop receiving these messages by changing the notification settings on your mobile device.
If you have any questions about this Privacy Policy, please contact us at hello@lifeguard.network.